Moss Man Hair Care
PROBLEM: Moss Man wanted to create a product that appealed the high end luxury market. They’d seen many hipster, lumberjack esque products fly through the market in the past 5 years. They wanted to appeal to the man who embraces the outdoors but also has a job and a family.
SOLUTION: This train of though prompted us to explore dark, rich, green tones. We wanted to play off the moss tones in a sophisticated fashion. We wanted a bottle that was tall, slim, yet sturdy. To turn the functionality on it’s head, we flipped the bottle by putting the cap on bottom. This changes the user experience from the normal top pop cap. We launched the brand in small puck format and moved our way into the larger bottle.